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Marketing Analytics Reputation Management Virtual Assistants View all servicesWhite Label Email Marketing
The flows, campaigns, and list strategy your agency can put its name on.
Your clients are asking. You do not need to staff up to say yes.
If you run an agency, a consultancy, or a creative studio, you already know the request. A client wants their email program handled: welcome flows, abandoned cart sequences, win-back campaigns, a newsletter that actually gets opened. You could say no and watch that revenue go to a competitor down the street. You could try to hire a specialist, which means recruiting, training, tool costs, and months before that person is producing client-ready work. Or you could bring on a partner who already does this every day and let your agency's name be the only one the client ever sees.
That is white label email marketing. Social Hackettes builds and runs the email program, your agency sells it, prices it, and owns the relationship. Your client never knows we exist.
This is not a plug-in tool or a template library you have to manage yourself. It is a full team, strategy plus execution, working quietly behind your brand.
What you get
Email strategy built around each client's actual list, product, and sales cycle, not a generic template
Welcome series, abandoned cart, post-purchase, win-back, and re-engagement flows built and tested
Monthly or weekly campaign calendars with subject lines, copy, and design ready to send
List segmentation and cleanup so sends land with the right people instead of everyone at once
Platform setup and management, including white label Klaviyo builds for clients who need that specific platform
Performance reporting formatted under your agency's name, ready to hand to the client as your own
A dedicated point of contact on our side so questions get answered fast, without ever touching your client
How it works
You sell it.
Price the service however fits your offer. Bundle it into a retainer, sell it standalone, position it however your brand positions everything else. You set the terms with your client.
We fulfill it under your brand.
Once you bring us in, we build the strategy, write the copy, design the emails, set up the flows, and manage the sends. Every deliverable, every report, every piece of communication carries your agency's name, not ours.
You keep the relationship and the margin.
Your client talks to you. You talk to us. We do not reach out to your client directly, do not bill them directly, and do not show up anywhere in their inbox or their invoices. You set your markup and keep what you build.
Built to protect your client and your margin
Stays invisible.
Nothing we produce, send, or report carries the Social Hackettes name. Your client sees your agency's branding on every email, every flow, every report.
No poaching, in writing.
We do not contact your clients, do not pitch them directly, and do not solicit them if the relationship with your agency ends. That commitment is written into how we operate, not just implied.
Client-ready output.
Every flow, campaign, and report is built to go straight to your client without you having to clean it up, rewrite it, or rebrand it after the fact.
Defined scope so your margin stays clean.
Before work starts, we agree on exactly what is included: number of flows, campaign cadence, revision rounds, reporting frequency. No scope creep eating into what you planned to keep.
Consistency over time.
The same team that builds the first flow manages the program month over month, so your client's email experience does not drift or feel like it changed hands.
One partner for the whole stack
Email rarely lives alone. The same client asking for email marketing is often also asking about their social presence, their ad spend, their search visibility, or their website. Instead of stitching together five vendors and managing five sets of deadlines, Social Hackettes operates as one partner across social, paid ads, SEO, email, web development, and analytics, all under one roof. That means one point of contact, one team that already understands the client's brand, and one invoice for you to manage instead of five.
This is the strategy and the team to execute it, under one roof, whether your client needs one service or the whole stack.
Who this is for
Marketing agencies that sell broader services but do not have email specialists on staff
Consultants who advise on strategy but need a team to execute the build
Creative studios that handle design and branding but get asked for email as an add-on
White-label resellers already reselling other services who want to round out their offer
Solo operators and small shops that want to bid on bigger retainers without hiring first
FAQ
How much does white label email marketing cost?
Pricing depends on scope: how many flows, how often campaigns go out, and whether the client needs platform setup from scratch or migration from an existing system. We build a quote around the specific client so you know your cost before you price your own offer. Start with a free sample so you can see the work and the pricing model before committing to anything.
Is this really white label?
Yes. No Social Hackettes branding appears anywhere in the deliverables, the reports, or any communication that reaches your client. Your agency's name is the only one attached to the work, from the sender name on the emails to the footer on the performance report.
How do you protect the client relationship?
We work exclusively through you. We do not contact your client directly, do not bill them, and commit in writing not to solicit them if your agency relationship with us ends. Your client relationship stays yours from the first email to the last.
What if my client already uses a specific email platform?
We work inside the platform your client already has, including white label Klaviyo setups, or we recommend a platform if they are starting fresh. Either way, the goal is matching what already works for that client's business.
Can I start with just one client before committing to a bigger partnership?
Yes. Most agency partners start with a single client's email program to see how the handoff works before expanding to their full roster.
See it before you sell it
Before you put your name on anything, see the work for yourself. Request a free sample: a flow build, a campaign concept, or a sample report formatted the way your client would receive it. No commitment, no contract, just a look at what would be going out under your brand.
