Services
Strategy and Brand
Marketing Strategy Brand Strategy Market ResearchSearch and AI
SEO Local SEO AI Search Digital PRPaid and Lifecycle
Paid Ads Email Marketing SMS Marketing Marketing AutomationContent and Creative
Content Creation Content Marketing Media Production Creator MarketingSocial
Social Media Management Community Management Social ListeningWeb and Conversion
Web Development Landing Pages Conversion Rate OptimizationAnalytics and Specialized
Marketing Analytics Reputation Management Virtual Assistants View all servicesSocial Media Advertising for Small Business
The strategy and the team to execute it, under one roof.
You don't have time to babysit an ad account.
You've probably boosted a post before. Maybe you've run a Facebook ad or two. You know paid social can bring in customers, but you don't have hours to spend inside Ads Manager testing audiences, writing copy, designing creative, and watching budgets so you don't waste money on the wrong people.
So the ad account sits untouched, or worse, it's running on autopilot with the same tired post boosted every month, spending money without a plan behind it.
Social Hackettes runs social media advertising for small businesses that need real customers from their ad spend, not vanity numbers. We build the strategy, the creative, and the targeting, and we manage the campaigns daily. You see leads, bookings, and sales. We handle everything that happens inside the ad account.
What you get
A paid social strategy built around your actual goals: leads, bookings, sales, or store visits
Ad creative designed specifically for the campaign, not a recycled organic post
Audience targeting built from who actually buys from you, refined as we learn what works
Daily monitoring and budget management so spend goes toward what's converting
Clear monthly reporting on cost per result and return, not just reach and impressions
One team that already knows your brand running the whole campaign
This is about customers, not clicks
A high click rate means nothing if nobody buys, books, or calls. We build and manage every campaign around the result you actually need: a filled calendar, a completed purchase, a qualified lead in your inbox. If a campaign is generating activity but not customers, we change the targeting, the creative, or the offer until it does. Your ad spend should come back to you as revenue, not just data.
How it works
We learn your business.
We start with who your best customers are, what you sell, your margins, and what's worked or flopped in past advertising. We learn your business well enough to know what a real lead looks like for you.
We build the plan and the work.
We set campaign goals, build the audiences, write the ad copy, and design the creative. You review and approve before any budget goes live.
We run it.
Campaigns launch and we manage them daily: watching spend, testing creative, adjusting targeting, and cutting what isn't working. You get a monthly report that tells you plainly what your ad spend produced.
What's included
Campaign strategy tied to a specific business goal
Ad creative and copywriting for each campaign
Audience research and targeting setup
Daily budget and performance management
A/B testing on creative and audiences to improve results over time
Monthly reporting on cost per result, leads, and return on ad spend
The same team managing your paid social can also run your email marketing, your organic content, and your website under one roof. Your ad campaigns and your other marketing stay in sync instead of working against each other.
Who this is for
Business owners who've tried boosting posts with no real strategy behind it
Owners who started an ad account and let it sit unmanaged
Teams that need a steady stream of qualified leads, not just brand awareness
Businesses with a clear offer and the capacity to take on more customers
Anyone who knows paid social should be working harder than it currently is
Frequently asked questions
Is social media advertising worth it for a small business?
Yes, when it's built around a clear offer and managed actively. Paid social puts your business in front of people who match your best customers, on a schedule you control, which organic posting alone can't guarantee. The return depends on the targeting and creative being right and the account being watched, which is where most small businesses fall short managing it solo.
How much does done for you Facebook and Instagram ads management cost?
Management fees and ad spend are separate, and the right budget depends on your goals and your market. We'll walk through your numbers on a call and give you a clear recommendation, with no pressure to spend more than makes sense for your business.
Paid social vs doing it myself: what's the real difference?
Doing it yourself means learning Ads Manager, writing and designing creative, building audiences, and checking the account regularly so money isn't wasted on the wrong people. Most owners set a campaign once and leave it running unattended for months. We manage campaigns daily, testing and adjusting in real time, which is the part that actually drives down cost per result.
How is this different from hiring a freelancer?
A freelancer often sets up a campaign and checks in occasionally. We manage strategy, creative, targeting, and daily optimization as one connected function, and the same team can run your organic content and email too, so your ads and your other marketing reinforce each other instead of operating separately.
How fast will I see results?
Some campaigns start generating leads or sales within the first couple of weeks as initial targeting and creative get tested. The first month is largely about learning what resonates with your audience, with performance typically improving as we refine targeting and creative based on real data.
See it before you commit
We'll build a free sample ad made for your business before you spend a dollar. No commitment, no guessing whether this is a fit.
