Services
Strategy and Brand
Marketing Strategy Brand Strategy Market ResearchSearch and AI
SEO Local SEO AI Search Digital PRPaid and Lifecycle
Paid Ads Email Marketing SMS Marketing Marketing AutomationContent and Creative
Content Creation Content Marketing Media Production Creator MarketingSocial
Social Media Management Community Management Social ListeningWeb and Conversion
Web Development Landing Pages Conversion Rate OptimizationAnalytics and Specialized
Marketing Analytics Reputation Management Virtual Assistants View all servicesEmail Marketing for Small Business
The strategy and the team to execute it, under one roof.
You don't need another platform. You need someone to run it.
You already know email and SMS work. You have a list. You have customers who would buy again if someone reminded them at the right moment. What you don't have is the time to write the campaigns, build the automations, segment the list, and watch the numbers every week.
So the welcome series sits half finished. The abandoned cart flow never got built. The list gets one newsletter a quarter when it should be earning you money every week. Meanwhile you're busy running the actual business, the one that pays for all of this.
Social Hackettes runs email and SMS marketing for small businesses that have outgrown doing it themselves but aren't ready to hire a full-time marketer. We build the campaigns, the automations, and the calendar, and we run all of it. You see the results in your inbox and your revenue, not in a list of tasks you still have to do.
What you get
A full email and SMS strategy built around your actual customer journey, not a generic template
Automated flows that work while you sleep: welcome series, abandoned cart, post-purchase, win-back, and more
Regular campaigns written in your voice, designed on brand, and sent on a schedule you don't have to manage
List segmentation so the right message reaches the right customer instead of one blast to everyone
Monthly reporting that shows what's working in plain language, not a dashboard you have to decode
One team that already knows your brand, so every email sounds like you
This is about revenue, not inbox activity
Sending emails isn't the goal. Open rates aren't the goal. The goal is a customer who reads a message and buys, books, or comes back. We build every campaign and every automation around that outcome. If a flow isn't producing replies, bookings, or sales, we fix it or cut it. You should be able to look at your bottom line, not a marketing report, to know this is working.
How it works
We learn your business.
We start with your customer list, your products or services, your past campaigns if you have them, and what you've already tried. We learn how your customers actually buy from you, not how a generic playbook says they should.
We build the plan and the work.
We map out your automations and your campaign calendar, write the copy, design the emails and texts, and set up the segmentation. You review and approve before anything goes live.
We run it.
Campaigns go out on schedule. Automations run continuously. We watch performance every week and adjust subject lines, timing, and offers based on what your customers are actually doing.
What's included
Strategy and calendar built around your sales cycle and your customers
Welcome, abandoned cart, post-purchase, win-back, and re-engagement automations
Weekly or biweekly campaigns written and designed for your brand
List growth and segmentation so your messages stay relevant
SMS integration for time-sensitive offers and reminders
Monthly performance review in plain language
The same team running your email and SMS can also run your social media, your advertising, and your website under one roof. No handoffs between vendors, no re-explaining your business to a new agency every time you add a channel.
Who this is for
Business owners with a customer list that isn't being used to its potential
Owners who started an email platform account and never finished setting it up
Teams sending one inconsistent newsletter instead of a real program
Businesses with repeat customers who need a reason to come back
Anyone who knows email and SMS should be making them money and isn't
Frequently asked questions
Is email marketing worth it for a small business?
Yes, and it's usually the highest-return channel a small business has, because you already own the list. You're not paying a platform to show your message to strangers. You're reaching people who already know you. The return depends entirely on whether the campaigns and automations are actually built and running, which is the part most small businesses never finish.
How much does done for you email marketing cost?
Pricing depends on your list size, how many automations you need, and how often you want campaigns going out. We'll give you a clear number on a call once we understand your business, no surprise fees added later.
Email marketing vs doing it myself: what's the real difference?
Doing it yourself means you're writing copy, building automations, designing emails, managing your list, and watching performance on top of running your business. Most owners get the welcome email done and stop there. We do all of it as a standing function, so the automations that actually drive repeat revenue get built and stay running.
How is this different from hiring a freelancer?
A freelancer typically writes copy or builds one campaign at a time, and you're still the project manager pulling the pieces together. We run strategy, copy, design, automation, and reporting as one connected system, and the same team can run your other marketing too, so nothing operates in a silo.
How fast will I see results?
Automations like abandoned cart and welcome series often start producing within the first couple of weeks once they're live, since they catch customers at moments they're already primed to buy. Broader list growth and campaign performance build over the following months as we learn what your customers respond to.
See it before you commit
We'll build a free sample campaign made for your business, in your voice, before you sign anything. No commitment, no guesswork about whether this fits.
